Strategic Advertising Mechanisms Cora KaplanIntegrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
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This edited collection provides an interdisciplinary examination of how we visualize and use visuals to make meaning within our environment
