Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter Condition:Als nieuw

Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter Condition:Als nieuwWhy do so many global strategies fail despite companies' powerful brands and other border crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one size fits all strategies. But cross border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity including direct investment, tourism, and communication

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